Five Top Tips for Link Building in 2013

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Link Building
There are many successful ways to market your online business but one of the most important, and most successful, is link building. Search engines are both your friend and your enemy, being at the top of search results for keywords that relate to your business is vitally important.  It can take time and hard work to get to the first page of results for your specific terms, but being there is priceless in terms of exposure for your business. Follow our tips for 2013 link building to help get you on your way to the top…

Blog



 Creating a blog is now a must have for all online businesses. Not only is a blog useful in link building but it will also help create a brand voice and identity, create a wider audience & customer base, and help to interact with you target market.  Write quality content about topics relating to your field and you should be able to naturally add in links back to most of your site. A simple but effect method to link-build, blogs are so multipurpose that they really are a must have in 2013.

Blog comments



 Blogging is a community, and a very friendly one at that, and comments are the currency of that community. Research other blogs that relate to your field, look around the blogosphere and see what competitors are doing well and mistakes they are making you can ensure you avoid. When you see a good quality post leave a comment, your URL will be in the name and link back to your website. Also make sure you write good quality content for your blog, and make sure all posts encourage a discussion or interaction of some kind. Ending a post with a question is a good way of encouraging bloggers to comment and therefore increase your blogs popularity.

 Link exchanges



 Increasing overall traffic to your site is essentially the main purpose of link building, and another great way to link-build is to use a link exchange. One of the best ways to do this is through a blog roll. Simply a list of a bloggers favourite blogs, the blog roll typically sits on a sidebar or footer, and will be present on every single page of that blog, within the name of each blog on the list is a link to that blog.

 Create great content on your blog, keep up the community spirit by commenting and encouraging comments and you should find yourself on someone’s blog roll, ensuring endless backlinks straight to your blog.

Send out products to Journalists & Bloggers



 Get everyone talking about your website and why you are the best at what you do by encouraging bloggers and journalists to write about you. A great way to do this is to send them products to review, they write a blog post about your latest item which not only gets interest from their avid readers but should also earn you a link on their blog.

Social Media News Sites



 Don’t forget to not only use social media to help you market your business but also social media news sites. Websites such as Google+ and Mashable provide a platform for people to share interesting content they’ve found on the web, which in turn shares a backlink to that content.

 Ensure you create fresh and topical content on your blog and you could have content shared on such sites. Help your readers by placing the relevant social media buttons on your blog and website pages, ensuring they are highly visible to encourage their use.

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